Brand Center
Name
Sugar Bowl Academy
Design Elements
Guidelines
Sources
SBA logos and fonts are available for download on this page. These original sources are to be used to ensure quality and consistency.
Samples
When designing for print, digital, embroidery, decals, and all other mediums, SBA’s design elements must be utilized to clearly convey SBA’s trustworthy, daring, and tidy style.
Style
Fonts
Colors
Primary
HEX #002A5A
Logos
Initials
SBA
Secondary
HEX #458DBE
Motto
Grit. Grace. Courage
SBAs mission, name, initialism, motto, style, fonts, logos, and colors have been designed to capture the organization’s history, reflect the connections with the resort, and demonstrate the organization’s resoluteness going forward. These design elements are to be used for all representations of the organization. Use of any other design elements on behalf of SBA requires express and written approval from the Executive Director & Head of School.
All SBA design elements are to be used as is. Cropping, changing dimensions, altering colors, and other such modifications are not permitted. These design elements are to be used with care and respect as they are official representations of the organization.
White
HEX #FFFFFF
Trustworthy – deserving of trust and confidence and relied on for integrity, ability, and character
Daring – having the required courage to take risks and do things that necessitate boldness
Tidy – orderly and neat in appearance and procedure and clearly organized and systematic
Primary Logo – blue with light backgrounds and white with dark backgrounds for communications when standard text size is appropriate, such as apparel.
Secondary Logo – blue with light backgrounds and white with dark backgrounds for communications when larger text is necessary, such as wayfinding
Black
HEX #000000
Icon Logo – blue with light backgrounds and white with dark backgrounds for communications when smaller text is necessary, such as social media